Director of Digital Marketing

Company: Flowers Baking Co. Newton, LLC
Location: Valdosta
Posted on: September 15, 2020

Job Description:

The Digital Marketing Director will lead the digital activation from concept to execution in alignment with the company's overall growth plan. You will be responsible for the digital marketing strategy across Ecommerce & Digital shelf, search marketing, lead and sales funnel, website, email and paid social media.

Job Responsibilities

• Build a world class marketing function that embraces innovation and delivers top and bottom line results. Bring new ideas, creativity, and insights to be leveraged across all digital media.

• Develop and execute a consumer centric strategy for driving demand, engagement and conversion through owned, earned and paid digital channels

• Lead, develop and manage the digital marketing team to effectively and efficiently deliver results based on clear objectives

• Develop and leverage analytics and partner with sales, brand and creative teams to prioritize spend, build campaigns, and develop relevant content

• Utilize data to develop segmentation recommendations to improve audience engagement and optimize conversion across all touchpoints.

• Establish and help execute high-level and brand-specific strategies and plans for leveraging brand content and social media channels to increase awareness and interest within high-priority customer segments.

• Transform digital merchandising and content creation using digital technology. Improve the online experience through technology, product data and media assets to improve the experience where our customers seek, interact, and learn about our products.

• Lead the Digital Asset Management (DAM) team, ensuring that all digital assets have clear standards and are managed in the digital asset management system and integrate with other content management systems.

• Lead the creation and evolution of digital content capabilities by developing the in-house road map focused on streamlining operations, optimized user workflows, governance, metadata standards and maintaining best practices for digital asset management.

• Develop and execute the brand's social media and content marketing strategy (including email and website content) as a means of customer acquisition, loyalty, and overall engagement.

• Develop and manage digital marketing budget, forecast and track spend in alignment with P&L goals

• Oversee reporting, dashboards and digital KPIs to evaluate investments to ensure maximum ROI and share performance with key stakeholders

• Manage third party agency relationships to maintain high caliber expectations and results

• Evaluate emerging technologies and provide critical thought leadership and perspective for adoption where appropriate

Desired Experience

7+ years of digital marketing experience with increasing responsibility and a proven track record of success. CPG experience preferred.

3+ years of experience leading and managing an internal team and external agencies/vendors

Essential Job Functions/Requirements

License : Authorization to work in the United States. Valid driver’s license.

Mobility : Ability to move or travel to all areas of office, plants, and company related facilities.

Sensory : Ability to generate written communication, as well as read and analyze correspondence. Ability to use computer, application software, and other office equipment.

Communication : Speech and hearing abilities that allow the individual to communicate clearly and distinctly in English (in person and via telephone) and/or other language, if required. Strong written and verbal communication skills.

Attendance : Ability to attend work on a regular and consistent basis.

Other : Strong strategic capabilities, as well as, experienced and comfortable with tactical execution. Deep understanding of the digital environment and evolving tools and platforms used to improve online presence. Able to translate trends into brand right business opportunities. Expertise in Web optimization and Web analytics, marketing, communications, Web design, and creating multi-channel user journeys to acquire, activate, and retain supporters. Exceptional analytical skills with a proven ability to work through data to find opportunities and actionable insights. Proven track record in SEO, SEM, and social media advertising management. Experimental mindset with a natural curiosity to test and present the results (and experiment again). Thrives in a fast-paced company where the feedback cycle is measured in hours rather than weeks. Strong relationship builder both within the organization and with external partners. Ability to manage workflow, create and meet both personal and group/team deadlines. Stay current with the latest industry trends

Desired Education

Bachelor’s/Master’s degree or equivalent experience. Marketing degree preferred.

We offer a competitive salary and an excellent total rewards package. Please reply by 10/07/2020. Resumes are active for 30 days. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

Equal Opportunity Employer/Veterans/Disability

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to HR.LSFlowers@flocorp.com.

Nearest Major Market: Thomasville

Nearest Secondary Market: Valdosta

Job Segment: Manager, Communications, Marketing Communications, Advertising, Management, Marketing

Flowers Foods' diverse work force of talented, dedicated employees is one of the company's most valuable assets. Flowers Foods provides excellent career opportunities and training in production, management, sales, and other areas. We provide competitive salaries and benefits and a pleasant working environment.

Each Flowers bakery and sales company is an independent subsidiary and handles its own hiring through its human resources department.

Equal Opportunity Employer/Veterans/Disability

Keywords: Flowers Baking Co. Newton, LLC, Valdosta , Director of Digital Marketing, Other , Valdosta, Georgia